Marzouq Ayed Al-qeed, Ph.D

Professor

Abu Dhabi Campus

+971 2 6133504

marzouq.alaqeed@aau.ac.ae

Biography

Professor at the College of Communication and Media, Al Ain University since 2019 until now interested in scientific research in the field of mass communication, media  ,marketing commucations and advertising

Education

PhD : Social Science (Mass Communication and Marketing), University of Rajasthan, India, 2000

M.A.: Arts (Management) University of Rajasthan, India, 1996 .

B.A.: Journalism and Media, (Public Relations and Advertising), Yarmouk University, Jordan.1994

Research Interests

 Communication .Mass Communcation ,Social Media.Marketing Communication..Social Media Marketing.advertising management

Selected Publications

  1. Impact  of Social Media on Marketing and Operations Performance of  Small and Medium Enterprises  in Jordan: Applying Delphi Method in Social Media Studies.(accept 2020)IJBG.) (SCOPUS)
  2. Impact of Integrated Marketing Communications'(IMCs) on   Hotels' marketing Performance(Accepted 27 October 2019  ),International Journal of Innovation, Creativity and Change,(in SCOPUS).
  3. Effect of Strategic Agility Dimensions on Tourism Marketing Performance in Jordan   (  ,mutah  Lil-Buhuth ead -Dirasat , Mutah Unversity(  2019 ).

 

Conferences

  • Customer satisfaction at the quality of services at Queen Alia International Airport in Jordan, London Business Research Conference, London, UK 2017 .
  • The Implementation of Alternative Marketing Strategies and Their Impact on Five Stars Hotels Performance in The Capital, Amman in The Light of Arab Region Crisis- 7th European Business Research Conference-15 -16 December 2016 | Venue: University Roma Tre, Italy
  • Workshop Participation, AIDS and Media, Dhaka, Bangladesh(2006)

 

Professional Experience

  • Manager of Office the King Abdullah II Fund for Career Development and Counseling in Irbid University 2003- 2007
  • Assistant Dean of Student Affairs, Irbid University 2004-2005
  • Head of Tourism and Marketing Department, Irbid University 2006-2007

Teaching Courses

 Graduation Project.Management of Public Relation,Introduction to public relations. Marketing management, writing for advertising. TV and radio advertising. Public relations management. Administrative communications.principle of management Tourism media, Advertising, Sales Management, Promotion, marketing principles,Hotel Aadvertising, Organization of  onferences, Marketing Communications, International relations..Media in UAE.Inrouduction to Advertizing.advetising Management.Internatioal Advertising.Oraganaizational Communcation

Memberships

  • Jordanian Press Association (Jordan)1999- Present.
  • The World Press Association, 1999- Present.