Education
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Ph.D., Marketing, University of Leeds, UK
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Diploma in Research Methods, Cardiff Business School, Cardiff University, U.K.
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Academic MBA, AAST, Egypt
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Bsc. in Business Administration, Alexandria University- the English Section - Egypt
Research Interests
- Consumer Behaviour
- Services Marketing
- Service Recovery
- Mobile Technology Acceptance
- Value Co-Creation
Selected Publications
- Mostafa, R.B. and Temerak, M. (2024), Does Consumer Empowerment Enhance Brand Page Stickiness? The Role of Brand Page Experience and Brand Love, Journal of Research in Interactive Marketing, in press. https://doi.org/10.1108/JRIM-06-2023-0192
- Mostafa, R.B., Lages, C.R., & Shaalan, A., (2024). The Dark Side of Virtual Agents: Ohhh no!. International Journal of Information Management, 102721.https://doi.org/10.1016/j.ijinfomgt.2023.102721
- Murad, A.R. and Mostafa, R.B. (2023). Factors Influencing Employee Engagement in the Lebanese Educational Sector, International Journal Knowledge and Learning, Vol. 16, No. 4, pp.411–430.https://doi.org/10.1504/IJKL.2023.134100
- Mostafa, R. & Kassmani, T., (2022). Antecedents and Consequences of Chatbot Initial Trust, European Journal of Marketing, Vol. 56 No. 6, pp. 1748-1771. https://doi.org/10.1108/EJM-02-2020-0084
- Mostafa, R. & Kassmani, T., (2022). The Effect of Salespeople Skills on Selling Behaviors: The Moderating Role of Social Media, Journal of Promotion Management, Vol. 28 No. 7, pp. 961-993. https://doi.org/10.1080/10496491.2022.2054900
- Riffi, A. & Mostafa, R., (2022). Brand Credibility and Consumer-Based Brand Equity: A Service Recovery Perspective. Journal of Financial Services Marketing, Vol. 27, No. 5, pp.1-16. https://doi.org/10.1057/s41264-021-00106-z
- Mostafa, R. (2021). From Social Capital to Customer Engagement: The Mediating Role of Customer E-Empowerment. Journal of Research in Interactive Marketing, Vol. 15 No. 2, pp. 316-335. https://doi.org/10.1108/JRIM-09-2020-0197
- Mostafa, R. & Kassmani, T., (2020). Brand Experience and Brand Loyalty: Is it a Matter of Emotions?, Asia Pacific Journal of Marketing and Logistics, Vol. 33 No. 4, pp. 1033-1051. https://doi.org/10.1108/APJML-11-2019-0669
- Mostafa, R. & Mostapha, N. (2020). Social Media in Higher Education: The Case of Egypt, In: Azoury N., and Daou L. (eds) Business and Social Media in the Middle East. Palgrave Macmillan, Cham, pp 137-154. https://doi.org/10.1007/978-3-030-45960-4_8
- Mostafa, R. (2020). Mobile Banking Service Quality: A New Venue for Customer Value Co-Creation. International Journal of Bank Marketing, Vol. 38 No. 5, pp. 1107-1132. https://doi.org/10.1108/IJBM-01-2022-0004
- Mostafa, R., (2015). Engaging Students Via Social Media: Is It Worth the Effort?. Journal of Marketing Education, Vol. 37 No. 3, pp. 144-159. https://doi.org/10.1177/0273475315585825
- Mostafa, R., Lages, C., Shabbir, H., & Thwaites, D. (2015). Corporate Image: A Service Recovery Perspective. Journal of Service Research, Vol. 18, No. 4, pp. 468-483. https://doi.org/10.1177/1094670515584146
- Mostafa, R., Lages, C., & Maria Sääksjärvi, M. (2014). The CURE Scale: A Multidimensional Measure of Service Recovery Strategy. Journal of Services Marketing, Vol 28, No. 4, pp. 300-310. https://doi.org/10.1108/JSM-09-2012-0166
Conferences
- “The Role of Psychological Contract Violation in Service Recovery Context”, with Cristiana Lages, Academy of Marketing Conference, Hull University, UK, July 2017.
- “A Road to Empowerment: Social Media Use by Female Entrepreneurs in Egypt” with Stefanie Beninger,Victoria Crittenden and Haya Ajjan, Academy of Marketing Science Annual Conference 2014, Denver, Colorado, May 2015.
- “Does Psychological Contract Violation Matter in a Service Recovery Context?,” with Cristiana R. Lages, 8th International Service Research Conference, AMA SERVSIG 2014, Thessaloniki, Greece, June 2014.
- “Entrepreneurs through Social Media: A Conceptual Model” with Haya Ajjan, Stefanie Beninger, and Victoria Crittenden, Academy of Marketing Science Annual Conference 2014, Indianapolis, Indiana, May 2014.
- “The Mediation Effect of Technology and Trust Attitude in Mobile Banking”, EMAC 2013, Istanbul, Turkey, June, 2013.
- “Investigating the Role of Trust in Mobile Banking Acceptance”, Academy of Marketing Science Annual Conference2013, Monterey, California, May 2013.
- “The Value Co-Creation Process: An Application on the Emerging Industrial Cities,” American Marketing Association’s 2013 Winter Marketing Educators’ Conference, Las Vegas, February 2013.
- “The CURE Scale: A Formative Index of Service Recovery Strategy,” with Cristiana R. Lages, and Maria Sääksjärvi, 21st Annual Frontiers in Service Conference, University of Maryland, USA, June 2012.
- “Service Recovery Strategies and Perceived Justice: The Moderating Role of Psychological Contract Violation,” with Cristiana R. Lages, World Marketing Congress, Reims, Champagne, France, July 2011.
- “Cognition-Affect Impact on Corporate Image Formation: A Service Recovery Perspective,” with Cristiana R. Lages, American Marketing Association’s 2011 Winter Marketing Educators’ Conference, Texas, February 2011.
Teaching Courses
Teaching Courses (BBA)
- Consumer Behaviour
- Services Marketing
- AdvertisIing and Marketing Communication
- International Marketing
- Marketing Research
- Research Methodology
Teaching Courses (MBA)
- Healthcare Marketing
- Marketing Management
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all.
This person’s work contributes towards the following SDG(s):
Memberships
Academy of Marketing Association