Biography

Reneh Abokhoza , Ph. D is an assistant  professor of Media & Public relations at Al Ain University in Abu Dhabi since 2022 , she has 12 years of experience in higher education. teaching various courses for the undergraduate and chair many committees. Dr. Reneh has implemented many services and activities in the field of community engagement. and she has annual publications in indexed scholarly journals in the field of specialization. She has been working on national/international accreditation of academic programs, also she conducted training courses and workshops on many topics like protocol and cermonies and  public relations campaigns  in the UAE and Egypt.

Education

•  Ph.D. Public relations and marketing (with Honors), Assiut University Dissertation: “The role of integrated marketing communications in activating the performance of direct sales companies.”
•  M. A. Media and public relations, (Excellent), Assiut University Thesis: “Factors affecting the image of the public relations profession among the media elite”.
•  B. A. Media, The College of Arts, Assiut University.

Research Interests

Public relations

Advertising

Integrated marketing communications

Digital diplomacy

Marketing

Inernational relations

Digital media

Selected Publications

2023	Journalists' Perceptions Towards Digital Media Training in Jordanian Media Organizations Studies in Media and Communication  Vol 11, No 3 (2023), SCOPUS Indexing. https://redfame.com/journal/index.php/smc/article/view/5979  The Impact of Marketing Mix Elements on Tourist's Satisfaction towards Five Stars Hotel Services in Dubai during COVID-19 https://journals.aserspublishing.eu/jemt/article/view/7683  Neutrosophic-Operational and Multi-Decision Analysis Study for Meeting the Demands of FinTech Education Marketing https://www.americaspg.com/articleinfo/21/show/1729
2022	دور وسائل التواصل الاجتماعي في تمييز وترويج سمات وصورة المدن الاماراتية،مجلة جامعة الشارقة للعلوم الإنسانية والاجتماعية https://spu.sharjah.ac.ae/index.php/HSS/article/view/480
2021	The Role of Virtual Reality to Enhance Cultural Communication,  International Journal of Web Portals (IJWP) 13(2). SCOPUS Indexing. https://www.igi-global.com/article/the-role-of-virtual-reality-to-enhance-cultural-communication/287387
	The Impact of Marketing Mix Elements on Tourists Satisfaction Towards Hotel Services in Dubai -UAE, Toward Advanced Scientific Knowledge (TASK-2021) in Business, Dubai, UAE
2020	The influence of traveler reviews on mobile applications on travel decision-making to DUBAI,2020, Journal of Theoretical and Applied Information Technology 98 (15), SCOPUS and ICI Indexing. http://www.jatit.org/volumes/Vol98No15/20Vol98No15.pdf
2019	How Advertising Reflect Culture and Values: A Qualitative Analysis Study, Journal of content, community and communications, SCOPUS Indexing. https://www.amity.edu/gwalior/jccc/pdf/jccc-12-19-12.pdf تأثير تكنولوجيا المعلومات في الاتصال الحكومي " حكومة الإمارات العربية المتحدة نموذجا،المنتدى الدولي للاتصال الحكومي
2018	اتجاهات مستخدمي الفيسبوك نحو الحملات الإعلامية للمشروعات الاقتصادية (العاصمة الإدارية نموذجاً)، المؤتمر العلمى الدولى الثالث لإعلام CIC-دور الإعلام العربى فى دعم مؤسسات الدولة فى ظل المتغيرات الراهنة دور تكنولوجيا الاتصال في نشر الأخبار المزيفة لدي الشباب الجامعي (دراسة ميدانية)، المؤتمر الدولي الثاني لجامعة الفلاح. الدبلوماسية الرقمية في مواقع التواصل الاجتماعي، (المؤتمر ال24 الدولي للجمعية العربية الأمريكية لأساتذة الاتصال25-27 اكتوبر
2017	The effectiveness of digital communication for E-government in the UAE "comparative study", Toward Advanced Scientific Knowledge (TASK-2017) in Business; Dubai, UAE
2014	استخدام الشركات العالمية والمحلية لمواقعها الإلكترونية في تسويق خدماتها: دراسة مقارنة، المؤتمر العلمي الدولي الأول لجامعة فاروس" مستقبل الإعلام فى ظل التحولات المجتمعية الراهنة" فى الفترة من 1-3 نوفمبر 2014

Conferences

2023	The role of the media in enriching dialogue between civilizations, Cairo university, Egypt
2022	Global media Congress, Ahu Dhabi
2021	Toward Advanced Scientific Knowledge (TASK-2021) in Business, Dubai, UAE
2020	Cairo University International Conference "Media and the Corona Crisis"
2019	International Government Communication Forum, UAE
2018	The Third International Scientific Conference of the College of Mass Communication - CIC - The Role of Arab Media in Supporting State Institutions considering the Current Changes Toward Advanced Scientific Knowledge (TASK-2018) in Business, Dubai, UAE The 24th International Conference of the Arab American Association of Professors of Communication, USA
2017	Toward Advanced Scientific Knowledge (TASK-2017) in Business; Dubai, UAE
2014	The first international scientific conference of Pharos University "The future of media in light of the current societal transformations" Egypt

Professional Experience

• Assistant professor at college of Communication and media Al Ain University, Abu Dhabi, UAE

• Assistant Prof at Mass Communication of at Al Falah University Dubai, UAE
• Assistant Prof at Public relation Dep, El Shorok academy, Egypt
• Assistant lecturer, media dep. Faculty of Arts, Assiut University, Egypt,

Teaching Courses

• Ceremonies and Protocol
• Research Methodology
• Introduction to Public Relations
• Integrated Marketing Communication
• Writing for public relations
• public relations management.
• public relations campaigns.
• Internship Public Relations
• Graduation Project – Public Relations
• Advertising
• Social Marketing
• Media ethics and legislation
• Communication Theories

 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all.

This person’s work contributes towards the following SDG(s):