Education

• Ph.D. Media, Public relations and marketing, Assiut University
• M. A. Media and public relations, Assiut University. Egypt
• B. A. Media, The College of Arts, Assiut University. Egypt

Research Interests

• Public relations
• Advertising
• Integrated marketing communications
• Inernational relations
• Digital media
• Digital diplomacy
• AI in Public relations
• Media Ethics

Selected Publications

• Fouda, W., Mirzaliev, S., & Abokhoza, R. (2025). Social Media Platform Based Evaluation of Teaching Style on Online Education System using Heuristic Search with Stacked Sparse Autoencoder Model. Journal of Intelligent Systems & Internet of Things, 14(2).

• Abokhoza, R., & Hossny, Y. (2025). PR Strategies: How Public Relation Rely on Extended Reality (XR) Technologies for Environmental Sustainability Campaigns. In Exploring the Impact of Extended Reality (XR) Technologies on Promoting Environmental Sustainability (pp. 333-352). Cham: Springer Nature Switzerland.
• Abokhoza, R., Al-Tkhayneh, K. M., Al Qaruty, R., Hadi, S. A., & Ellala, Z. K. (2024, September). The Ethics of Applying Artificial Intelligence (AI) for Communication Governance. In 2024 International Conference on Intelligent Computing, Communication, Networking and Services (ICCNS) (pp. 236-241). IEEE.
• Abdallah, R., Abokhoza, R., & Aissani, R. (2024). The Use of Multimedia in Newspapers: A Study on the Websites of Emirati Newspapers.
• Abokhoza, R., & Abdallah, R. A. Q. (2023). Journalists' Perceptions Towards Digital Media Training in Jordanian Media Organizations. Studies in Media and Communication, 11(3), 11-19.
• Jahmani, A., Jawabreh, O., Abokhoza, R., & Alrabei, A. M. (2023). The impact of marketing mix elements on tourist's satisfaction towards Five Stars Hotel Services in Dubai during COVID-19. Journal of Environmental Management & Tourism,14(2), 335-346.
• Mustafa, H., Al-Tkhayneh, K. M., Imtiaz, R., Hadi, S. A., Al Qaruty, R., Abokhoza, R., & Ellala, Z. K. (2023, November). The Impact of Using WhatsApp Business (API) in Marketing for Small Business. In 2023 Tenth International Conference on Social Networks Analysis, Management and Security (SNAMS) (pp. 1-9). IEEE.
• Abokhoza, R., & Jahmani, A. (2023). Towards retention in airline industry using neutrosophic DEMATEL method: Does social media marketing activities affect passengers’ retention. International Journal of Neutrosophic Science, 21(2), 161-61.
• Metawa, N., Abokhoza, R., & Aziz, A. (2023). Neutrosophic-Operational and Multi-Decision Analysis Study for Meeting the Demands of FinTech Education Marketing. International Journal of Neutrosophic Science, (4), 197-97.
• Abokhoza, R. R., & Sobieh, Y. M. (2021). The role of virtual reality to enhance cultural communication.International Journal of Web Portals (IJWP), 13(2), 20-35.
• Abokhoza, R., Mohamed, S. H., & Narula, S. (2019). How advertising reflects culture and values: A qualitative analysis study. Journal of Content, Community and Communication, 10(9), 3.

Teaching Courses

• Ceremonies and Protocol
• Media Production.
• Mass Communication Research Methods.
• Writing for public relations
• public relations campaigns.
• Graduation Project – Public Relations
• Media ethics and legislation
• Communication Theories
• Cases studies in public relations 
• Writing for Advertisng
• Planning Advertising Campaigns

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):