Riadh Jeljeli, Ph.D

Director, Communication and Media Program

Al Ain Campus

+971 3 7024971

riadh.jeljeli@aau.ac.ae

Biography

 Dr.Riadh JELJELI is an Assistant professor at Al Ain University -College of Communication and Media and Program Director since 2021. Graduate from Aix-En-Provence University (EJCAM), France in Information and Communication Sciences. The main courses taught are related to Public Relations and Advertising. His Main interests in the research are focused on public relations, social media, knowledge management,  corporate communication, and artificial intelligence. 

 

Committees Service at the University/College Level:

  • Director" Communication and Media" Program
  • Coordinator for E-learning development committee (AAU)
  • Committee member for AQAS Accreditation
  • Committee member for  Accreditations
  • Coordinator for Internship 
  • Coordinator for Library committee (AAU) 
  • Coordinator for E-learning development committee (AAU)
  • Coordinator for Scientific Research, Congress and Events committee (AAU)
  • Coordinator for Students affairs committee (AAU)
  • Coordinator for Research and Ethical considerations committee (AAU)
  • Coordinator for Community engagement committee (AAU)
  • Coordinator for Quality Assurance and Institutional Research Center (AAU)

 

Education

Ph.D. Information and Communication Sciences, University of Aix-Marseille, EJCAM, France. Major: Information and Communication Sciences Area of specialization: Information and Communication Technology

M.S Information and Communication Sciences, University of Aix-Marseille, EJCAM, France. Area of Concentration: Information and Communication Sciences

B.S Business Administration, University of Carthage, ESC Tunis, Tunisia. Bachelor of Science in Business Administration

Research Interests

  • Organizational communication
  • Crisis communication
  • Digital communication
  • social media and networks
  • Social media and gender
  • Web marketing
  • Public relations

Selected Publications

  • Elfateh H.M., Farhi.F., Jeljeli.R. (2021).The Status of Scientific Research and  Publication in Media and Communication Sciences at Arab  Universities: An Analytical Field Study. Journal of Positive Psychology and Wellbeing. Vol 5, No.4. (SCOPUS)
  • Elbasir M., Elareshi M.,Habas M., Jeljeli R., Salloum S.A. (2021). Media and Non-Media Students’ Feedback and Improvement of University Teaching and the Learning Environment. In: Hassanien A.E. et al. (eds) Proceedings of the International Conference on Artificial Intelligence and Computer Vision (AICV2021). AICV 2021. Advances in Intelligent Systems and Computing, vol 1377. (pp. 754-765). Springer, Cham. https://doi.org/10.1007/978-3-030-76346-6_67.
  • Aissani, R., Elareshi, M., Jeljeli., R. (2021). Perceptions and Comparative of Media Education Curricula in Arab Universities. Elementary Education Online. (SCOPUS) 5(20), 5557-5566.
  • Elareshi, M.,Habes, M., Jeljeli, R., & Ziani, A (2021). New Media Users’ Awareness of Online Inflammatory and Mobilisation Methods for Radical and Extreme Activities. Elementary Education Online. Scopus-SJR: Q4.5(20), 5567-6676
  • Jeljeli.R, Samira Satoutah, Farhi Faycal, (2021), Citizen-Journalist Dilemma Between Media Freedom and Professionalism, Utopia y Praxis Latinoamericana.,  AÑO: 26, n° EXTRA 1, 2021, pp. 394-406, Scopus-SJR: Q2.
  •  Faycal Farhi, Salami Saidani, Jeljeli.R, (2021), Determinants of dependence on social media for accessing news: A study on a sample of journalists in the newsroom, “Psychology and Education”, ISSN: 0033-3077, 15 th March 2021, Scopus-SJR: Q4.
  • Setoutah,S., Jeljeli,R. (2020). Strategy of managing cultural diversity to develop creativity in a learning organization. Utopia y Praxis Latinoamericana, volume 25 (Extra 6), 61-70.
  • Mazouz, A., Alnaji, L., Jeljeli, R., & Al-Shdaifat, F. (2019). Innovation and entrepreneurship framework within the Middle East and North Africa region. African Journal of Science, Technology, Innovation and Development, 11(6), 699–710.
  • Jeljeli, R., Alnaji, L., & Khazam, K. (2018). A comparison between moodle, Facebook, and paper-based assessment tools: Students’ perception of preference and effect on performance. International Journal of Emerging Technologies in Learning
  • Mazouz, A., Alnaji, L., Jeljeli, R., & Al-Shdaifat, F. (2017). Innovation and entrepreneurship framework within the Middle East and North Africa Region. AAU Journal of Business and Law, 1(1), 14–25. Retrieved from www.aau.ac.ae
  • Jeljeli, R., Khazam, K. S., & Alnaji, L. (2017). Are program learning outcomes helping students tackle employability issues in United Arab Emirates? Global Business & Economics Anthology, 1, 68–74.
  • Jeljeli, R. (2010). Hyperlinks and mediated communication of knowledge. International Journal of Information Sciences for Decision Making (ISDM),39, 323–336.

  • Jeljeli, R. (2008). Social media and mediated communication of knowledge. International Journal of Information Sciences for Decision Making (ISDM), 32, 182–192. Retrieved from http://isdm.univ-tln.fr/articles/num_archives.htm#isdm32

                        

Conferences

  • Elbasir, M., Elareshi, M., Habes, M., Jeljeli., & Salloum, S. (2021). Media and Non-Media Students’ Feedback and Improvement of University Teaching and Learning Environment. Paper to be presented at the 2nd International Conference on Artificial Intelligence and Computer Vision (AICV2021), 28-30 June, Morocco (Springer - SCOPUS).
  • Aissani.R, Elareshi, M., Jeljeli.R, (2021), Teaching media and communication in Arab universities, a comparative analytical study of the teaching plans of some colleges and departments of media and communication. Paper presented in Media Literacy and Education Conference, Qaboos University, March 23-25, Oman.
  • Farhi.F, Jeljeli.R, (2021), Media and Communication in Arab Universities - An Analytical Comparative Study for Some Media and Communication Faculties and Departments. Paper presented in Media Literacy and Education Conference, Qaboos University, March 23-25, Oman.
  • Setoutah, S., & Jeljeli, R. (2019). The strategy of managing cultural diversity to develop creativity in a learning organization. In Cross-Cultural Communication Conference, 23-24 January. Abu Dhabi, UAE.
  • Mazouz, A., Alnaji, L., & Jeljeli, R. (2017). Innovation indicators and growth in the United Arab Emirates? In Paper presented at The Society’s 30th International Conference, 08-11 January. Abu Dhabi, UAE.
  • Jeljeli, R., Khazam, K., & Alnaji, L. (2017a). Are program learning outcomes helping students tackle employability issues in United Arab Emirates? In Paper presented at the Society’s 30th International Conference, 08-11 January. Abu Dhabi, UAE.
  •  Jeljeli, R., & Mazouz, A. (2016). Knowledge management, and organizational culture: examining the relationship between the two concepts within the gulf region. In Paper presented at the International Conference For Academic Disciplines, 31 January-04 February. Al Ain, UAE.
  • Jeljeli, R., & Qaimari, B. (2016). Exploring the effects of social media use on the mental health of young adults: a case study from Al Ain University. In Paper presented at the International Conference For Academic Disciplines, 31 January-04 February. Al Ain, UAE.
  • Jeljeli, R. (2009). Liens hypertextes et communication médiatisées des connaissances. In TICEMED 2009 - 6th International Conference, Ubiquitous Learning, 28-29 May. Milano, Italia.
  •  Jeljeli, R. (2008a). Contributions of the sociology of communication for the study of the impact of ICT on knowledge communication. In 18th AISLF Congress, 8-11 Jully. Istanbul, Turkey. Retrieved from https://congres2008.aislf.org/
  • Jeljeli, R. (2008b). Réseaux sociaux et communication médiatisée des connaissances. In L’humain dans la formation à distance: la problématique de l’interculture, 21-24 April. Sfax, Tunisia.
  • Jeljeli, R., & Guedri zied. (2008). Knowledge Management and organizational capacity: Case of Tunisian Post Office. In 76th ACFAS Congress, 5-9 May. Quebec, Canada.

Professional Experience

  • 2015 - Ongoing: Assistant Professor, Al Ain University,  College of Communication & Media, UAE.
  • 2007 - 2010: Assistant Professor, University of Carthage (TUNISIA) FSEG Nabeul 
  • 2007 - 2008: Assistant Professor, University of Carthage (TUNISIA) INSAT, University of Science & Technology
  • 2003 - 2007: Adjunct Professor, EM LYON Business School (FRANCE)

 

Teaching Courses

  •  Introduction to journalism 
  •  Mass Communication Law and Ethics
  •  Mass Media in the UAE
  •  Introduction to Advertising 
  •  Introduction to Public Relations
  •  Protocol and Etiquette
  • Public Relations Management
  • Organizational Communication
  •  Printed Advertising
  •  Advertising Management
  •  International Public Relations
  •  Online Public Relations 
  •  Organization of Special Events
  •  Planning Advertising Campaigns
  •  Integrated Marketing Communication
  •  Case studies in Public Relations
  •  Writing for Public Relations
  •  Public Relations Campaigns
  •  Internship (Journalism, Advertising, Public relations)
  •  Graduation Project in Advertising

Memberships

  • Media, Communication and Cultural Studies Association (MeCCSA), UK
  • Member of Canadian Association of Communication (CCA), Canada
  • Member of the Institute of Research in Information and Communication Sciences (IRICS), France