Digital marketing and public relations: A way to promote public relations value

Published in: International Journal of Data and Network Science

Sep 01, 2022

Mohammed Nuseir Ahmad AlJumah Ghaleb El Refae

The objective of this study is to determine the relationship of digital marketing as a wide emerging marketing tool, in developing public relation values for modern business in the globalized competitive era of mature markets. For this study, the cross-sectional data were collected by 450 respondents including the people as customers, and the managerial staff of the different well-reputed organizations in the United Arab Emirates (UAE). The findings of this study highlight that there is a clear...

Problematic Social Media Use and Academic Performance among University Students: An Evaluation from The Middle East

Published in: Open Nursing Journal

Aug 26, 2022

The effect of social media marketing, compatibility and perceived ease of use on marketing performance: Evidence from hotel industry

Published in: Uncertain Supply Chain Management

Aug 15, 2022

Mohammed Nuseir Ghaleb El Refae

This research effort addresses the role of social media marketing activities, the compatibility with latest technology availability and perceived ease of use of social media and technological applications and systems to influence the attitude towards adoption that further enhances the marketing performance. The hotel industry of UAE is required to adopt the social networking sites and online marketing approaches instead of traditional marketing pattern to attract the customers on large-scale wo...

Retention Contracts under Partial Information Electoral Competition Case Study

Published in: International Arab Journal of Information Technology

Aug 01, 2022

zina houhamdi Belkacem Athamena Ghaleb El Refae

This study copes with a class of principal-agent problems where information asymmetry represents an important characteristic. The paper examines the relationship between the principal and agents. The principal has to perform two agents’ screening and discipline tasks. To complete his duties, the principal lacks complete information concerning the agents’ behavior and rarely has partial information regarding the failure or success of launched tactics, alliances, rationalization, etc. We analyze ...

The effects of facilitating conditions, customer experience and brand loyalty on customer-based brand equity through social media marketing

Published in: International Journal of Data and Network Science

Aug 01, 2022

Mohammed Nuseir Ghaleb El Refae

The prime concern of the current research effort is to assess the role of social media marketing efforts to explain the consumer-based brand equity among the restaurant industry of the United Arab Emirates. The study incorporated the facilitating conditions, customer experience and brand loyalty that influence the utilization of social media marketing that further develop the consumer-based brand equity. The restaurants are an important element of the hospitality sector in UAE and important due...