Education

• MA., Design & Branding Strategy, Brunel University of London.
• BA., Graphic Design, Al Yarmouk University, Jordan.

Research Interests

• Marketing and consumer behaviour.
• Advertising, and Communication.
• Branding Strategy.

Selected Publications

• Jeljeli, R., Farhi, F., & Zahra, A. (2023). Examining the metaverse technology acceptance among the real-estate industry in the United Arab Emirates: A case study. In Proceedings of the 2023 10th International Conference on Social Networks Analysis, Management and Security (SNAMS 2023).

• Farhi, F., Jeljeli, R., Kandeel, M. E., & Zahra, A. (2023). Social media marketing & corporate sector customers' loyalty: The case study of the Emirati telecommunication sector. In Proceedings of the 2023 10th International Conference on Social Networks Analysis, Management and Security (SNAMS 2023).

• Jeljeli, R., Farhi, F., & Zahra, A. (2023). Impacts of PR and AI on reputation management: A case study of banking sector customers in UAE. Lecture Notes in Networks and Systems, 620, 265–277.

• Farhi, F., Jeljeli, R., Zahra, A., Saidani, S., & Feguiri, L. (2023). Factors behind virtual assistance usage among iPhone users: Theory of reasoned action. International Journal of Interactive Mobile Technologies, 17(2), 42–61.

Teaching Courses

• Internship in Advertising 
• Digital Advertising
• Introduction to Advertising
• Strategic Advertising
• Printed Advertising
• Visual Communication
• Multimedia
• Web design
• Branding and Trademarks
• Direct Marketing
• Introduction to Fine Arts
• Digital Photography
• Digital Photojournalism
  
  

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all.

This person’s work contributes towards the following SDG(s):