Faycal Farhi, Ph.D

Associate Professor

Al Ain Campus

Education

post Doctoral, Mass Communication, UQAM, Canada,2015
Doctoral, Mass Communication, Algeria University, 2013.
MA, Mass Communication, Algeria University, 2006.
BA, Mass Communication, Algeria University, 1999.
AEC in productio cinematographic, Montreal, canada, 2015

Research Interests

Information technologies
Mass communication
Audio-visual production
Uses of artificial intelligence in the field of media
Transformations in the media industry

Selected Publications

SA Al-Shami., R Damayanti., H Adil., Farhi F., Abdullah Al mamun.,(2024). Financial and digital financial literacy through social media use towards financial inclusion among batik small enterprises in Indonesia, Heliyon, Elsevier, 10 (15), [Q1-JCS: 0.62]. https://doi.org/10.1016/j.heliyon.2024.e34902.
S Setoutah, R Jeljeli, Farhi F, M Mallek, D Hassan, Nadeen Selim.,(2024). Role of Two-Way Asymmetrical Communication in Sustaining Public Relations, Emerging Science Journal, Ital Publication, 8 (3), [Q1-JCS: 0.75]. Doi:10.28991/ESJ-2024-08-03-020.
Jeljeli, R., Farhi, F., Faten Ben Lagha, Mehran Mohsen and Mohamed Mallek, the role of artificial intelligence and public relations in reputation management: A structural equation modelling-based (SEM) study, International Journal of Data and Network Science, Growing Science, [Q2-JCS: 0.37].
Farhi F., (2024). Examining the factors fostering metaverse experience browser acceptance under unified theory of acceptance and use of technology (UTAUT), Journal of Infrastructure, Policy and Development,EnPress Publisher, LLC, 8 (3), [Q2-JCS: 0.29]. https://doi.org/10.24294/jipd.v8i3.2594.
Jeljeli, R., Farhi, F., (2024). PR Leadership and Immersive Environment in Metaverse Technology Adoption: The Mediation of Horizon Workrooms and Embodied Social Presence, Information and Communication Technology in Technical and Vocational ,Springer Nature Singapore, 24 February 2024, pp 377–387,https://doi.org/10.1007/978-981-99-6909-8_33S,Scopus.
Farhi, F, Jeljeli, R. (2023). Investigating the Role of Metaverse Technology-Facilitated Online Advertising in Purchase Decision-Making. In 6th International Conference On Innovative Computing and Communication (ICICC 2023), 17-18 February, New Delhi, India.
Farhi, F., Mahmoud Mohamed Ahmed Mohamed (2023). Media Dealing with International Crises: An Analytical Study of International Channels Through Social Networking Pages: “Al-Hurra” American Channel and “France24” Arabic Channels Examples.Studies in Media and Communication,11(6),https://doi.org/10.11114/smc.v11i6.6004[Q4-JCS: 0.2]
Mohamed Chettah., Farhi, F (2023). The Future of the Journalism Profession from the Perspective of Professionals Following the COVID-19 Pandemic, Academic Journal of Interdisciplinary Studies, 12(3), https://doi.org/10.36941/ajis-2023-0070 [Q2-JCS: 1.1]
Farhi, F., Jeljeli, R., Slamene,R; Mohsen,M; Zamoum,K.(2023). Towards Communication in Achieving Sustainable Economic Development Goals: The Role of Communication in UAE Media Institutions. Sustanaibility, 15(10), https://doi.org/10.3390/su15107933.[Q1-JCS: 5.8]
Jeljeli, R.,Farhi, F., Zahra.A.(2023). International Conference on Social Networks Analysis, Management and Security (SNAMS-2023), ABU DHABI, UNITED ARAB EMIRATES, NOVEMBER 21-24, Scopus.

Conferences

Teaching Courses

Media writing
Digital photography
Media and communication theories
Production of media materials
Research methods in media and communication

Memberships

Founding member and board member of the Canadian Center for Strategic Studies for the Middle East and Gulf States, Ottawa, Canada, 2024- Present.
Member of the Algerian-Canadian Association “Kafil Al-Yateem”, Montreal, Canada, 2016 until now.
Member of the Algerian-Canadian Society for Activating the Citizenship Movement, Montreal, Canada, 2015- Present.

Expertise related to UN Sustainable Development Goals:

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all.This person’s work contributes towards the following SDG(s):

SDG 3 - Good Health and Well Being | IOM Syria SDG 9 - Industries, Innovation and Infrastructure | IOM Regional Office for Middle East and North Africa

Building Trends in Media and Communication Sciences: Theoretical and Communicative Knowledge Structures Explained

Published in: Al - Resala Journal for Media Studies

May 20, 2019

The future of audiovisual Is it going online?

Published in: - Amarabac International journal of Communication Science- UG Germany I association With American Arabic Academy of science and Technology, Texas-USA

Jul 02, 2018

The present research examines the changes that have occurred within the audiovisual sector upon its gradual accommodation with the internet and cyberspaces, and the way it has been benefiting from the availability of technology in making significant changes, both in terms of form and content. The study will first provide a discussion over the conflicts between the traditional and electronic spaces; and how the audiovisual sector- by virtue of its precedence- is striving to reshape contents in order to align with both spaces. Secondly, the study will focus on the new strategies developed within the audiovisual sector to adhere to the specificities of the Internet. Thirdly, it will zoom-in on the challenges of this space, including advertising, which has become an entity of its own. Finally, the paper will single out e-marketing for videos and discuss related issues that have drawn the attention of the audiovisual production sector in the Internet space.