Mariam Farooq, Ph.D

Associate Professor

Al Ain Campus



Ph.D. Business Management, University Aix-Marseille, France.

MS in Management, IAE School of Management, France.

B. Sc. (Hons), Computer Science, University of Engineering and Technology, Pakistan

Research Interests

Women Entrepreneurship, Corporate Social Responsibility, Behavioral Ethics in Organizations.

Selected Publications


  • How Do employees Respond to CSR Initiatives of their Organization? Empirical Evidence from Developing Countries. Sustainability 2019, 11 (9), 2646  (Impact Factor=2.59; Top 10% journal) with Farooq O., and Cheffi W.
  • Does Employees’ Participation in Decision Making Increase the level of Corporate Social and Environmental Sustainability? An Investigation in South Asia. Sustainability 2019, 11(2), 511. (Impact Factor=2.56; Top 10% journal) with Reynaud, E
  • Impact of perceived extrinsic rewards on Entrepreneurial Intention: A comparative study of male and female graduates. Management Decision 2018, (Impact Factor=1.96; Top 10% Journal) withArshad, M.and Farooq O. 
  • The Multiple Pathways through which Internal and External Corporate Social Responsibility Influence Organizational Identification and Multifoci Outcomes: The Moderating Role of Cultural and Social Orientations.  Academy of Management Journal 2017, 60 (3), 954-985 (Impact Factor=7.42; Top 1% Journal) withFarooq O., and Rupp D.,  
  • Determinants of Individuals’ Entrepreneurial Intentions in Developing Countries: A Comparative Study of Male and Female Graduates. Career Development International 2016, 21 (3). (Impact Factor=1.56; Top 10% Journal ) with Arshad M., Farooq O, and Sultana N.
  •  Employees’ Response to the Corporate Social Responsibility: The Role of Employees’ Collectivist Orientation. European Management Journal 2104 ,32 (6), 916-927. (Impact Factor=2.98; Top 10 % journal) with Jassimuddine.   
  • Organizational Justice, Employee Turnover, and Trust in the Workplace: A Study in South Asian Telecommunication Companies. Global Business and Organizational Excellence2014, 33, Issue 3, pages 56–62, (Q-3 Journal) 
  • The relationship between Protean Career Orientation and Perceived Employability. A study of Private Sector Academics of Pakistan. Journal of Management Science 2016, with Zafar J.,  
  •  The impact of heuristics on investment decision and performance: Exploring multiple mediation mechanisms. Research in International Business and Finance 2017 (Top 20% Journal) with Abdin S. and Sultana N., 
  • The Role of Foreign Aid in the Development of Pakistan's Education Sector: A Time-Lag Analysis. European Online Journal of Natural and Social Sciences, 2016, 5(3), 588. Arshad, M., Farooq, O., and Sultana, N.


Teaching Courses

At undergraduate and Master Level

Performance Management,Business Data Communication,Strategic Management,Management Information System,Organizational Behavior, Entrepreneurship, Human Resource Management, Corporate Social Responsibility.

 At PhD level

Seminar in Organization Behavior,Seminar in Strategic Management, Qualitative and Quantitative Methods in Research, Multivariate Data Analysis and Structural Equation Modeling.


Academy of Management



The effect of intrinsic and extrinsic factors on entrepreneurial intentions: The moderating role of collectivist orientation

Published in: Management Decision

Mar 11, 2019

/ Mariam Farooq

Purpose – The purpose of this paper is to investigate how and when intrinsic (personal growth, affiliation, community contribution, health) and extrinsic (financial success, fame, physical appearance) goals affect individuals’ entrepreneurial intentions (EIs). The study uses goal contents theory to propose that intrinsic and extrinsic goals positively influence individuals’ EIs. The authors further argue that the collectivism moderates the effect of intrinsic and extrinsic goals on individuals EIs. Design/methodology/approach – A survey was designed to collect data from business graduates at a university in Pakistan. The measurement model and the hypothesized model were tested using the structural equation modeling technique in MPlus 7.0. Findings – The results suggest that all four intrinsic goals and three extrinsic goals positively affect individuals’ EIs. However, financial success and fame appear to be the most prominent determinants of EIs. Similarly, personal growth and contribution to community are strong predictors of individuals’ EIs. Conversely, health, physical appearance and affiliation motives were found to have a weaker effect on individuals’ EIs. Moreover, the results show that collectivist orientation negatively moderates the effect of intrinsic goals on individuals’ EIs, but positively moderates the effect of extrinsic goals. These results suggest that the EIs of individuals with high collectivist orientation are mainly induced by extrinsic goals, whereas intrinsic factors play a greater role in stimulating the EIs of individuals with low collectivism. Originality/value – Extant research has paid little attention to intrinsic and extrinsic goals as determinants of individuals’ EIs. Thus, this study explores how and when intrinsic and extrinsic goals develop individuals’ EIs. This study is the first of its kind to highlight the importance of individuals’ cultural orientation (collectivism) to determine the alternative role of intrinsic and extrinsic goals in developing individuals’ EIs. In addition, this study was conducted in a different cultural setting (i.e. South Asia), which provides an opportunity to expand the boundary conditions of the phenomenon by offering an alternative perspective on this issue.


The Multiple Pathways through which Internal and External Corporate Social Responsibility Influence Organizational Identification and Multifoci Outcomes: The Moderating Role of Cultural and Social Orientations.

Published in: Academy of Management Journal

Jun 01, 2017

/ Mariam Farooq

In this paper, we use a social identity theory perspective to study the mechanisms through which internal and external corporate social responsibility (CSR) influence employee identification and its subsequent outcomes, as well as the boundary conditions on these effects. We posit that CSR actions focusing on external stakeholders enhance perceived prestige whereas CSR actions focusing on employee welfare enhance perceived respect—both of which are argued to influence employee organizational identification but differentially impact different forms of employee citizenship. These relationships were predicted to vary in strength, however, due to individual differences in social (local vs. cosmopolitan) and cultural (individualist vs. collectivist) orientations. Data are presented from 408 employees of a fast-moving consumer goods conglomerate operating in South Asia (Study 1) and from 415 employees spanning nine companies in two culturally distinct regions (France and Pakistan, Study 2). The results, which largely support our theoretical framework, are discussed in terms of their implications for both our understanding of the psychology of CSR as well as social identity theory more generally


Employees response to corporate social responsibility: Exploring the role of employees’ collectivist orientation

Published in: European Management Journal

Dec 01, 2014

/ Mariam Farooq

Since the extant literature largely ignores the conditions that moderate the impact of CSR on employees’ related outcomes, we examine the moderating effect of employees’ collectivist orientation on the relationship of CSR. Most specifically, this study explores how individual employee differences moderate the influence of CSR on employee behavior. Using self-reports of 378 employees we examined how employees’ collectivist orientation moderates the relationship of CSR on knowledge sharing behavior through organizational identification. Three of the four components (i.e., community, employees, and consumers) of CSR positively affect employees’ organizational identification and knowledge-sharing behavior. However, while the effects of community-related CSR actions on the employees’ outcomes are stronger for individualistic employees, the effect of employee-related CSR actions on organizational identification is stronger for collectivist employees. The findings are unique in the sense that we show empirically that different employees are influenced by different types of CSR actions. The study therefore suggests that the internal affects of CSR activities depend on the nature of the employees witnessing them.