أ.د. محمد طاهر نصير

نائب عميد كلية الاتصال والإعلام

مقر أبوظبي

سيرة شخصية

التعليم

Ph.D. Marketing, Clark Atlanta University, USA.
M.Sc. Technology Management, Mercer University, Atlanta, Georgia, USA (AACSB Accredited)
B.Sc. Administrative sciences; Business Administration, Yarmouk University, Jordan.
Associate Degree E-Commerce & E-Marketing Studies, British Columbia, Institute of Technology, Vancouver, B.C, Canada.

الاهتمامات البحثية

Social Media
Digital Marketing
Social Marketing
Marketing Strategy
International Marketing

منشورات مختارة

Mohammed Nuseira, Ghaleb El Refaea. "The impact of digital advertising channels on the customer buying behavior: The moderating task of advertising strategies"
International Journal of Data and Network Science, Volume 8, Issue 4, Pages 2435 - 2444, Fall 2024.
Doi:10.5267/j.ijdns.2024.5.014
Ghaleb El Refaea, Mohammed Nuseira, "The participation of social media effect on the advertising performance: Moderating participation of buyer satisfaction"
International Journal of Data and Network Science, Volume 8, Issue 3, Pages 1771 - 17801 June 2024. DOI10.5267/j.ijdns.2024.2.011
Alshurideh, M.T., Hamadneh, S., Alzoubi, H.M., Al Kurdi, B., Nuseir, M.T., Al Hamad, A. (2024). Empowering Supply Chain Management System with Machine Learning and Blockchain Technology. In: Alzoubi , H.M., Alshurideh, M.T., Ghazal, T.M. (eds) Cyber Security Impact on Digitalization and Business Intelligence. Studies in Big Data, vol 117. Springer, Cham. https://doi.org/10.1007/978-3-031-31801-6_21
AlHamad, A.Q.M., Hamadneh, S., Nuseir, M.T., Alshurideh, M.T., Alzoubi, H.M., Al Kurdi, B. (2024). Robot-Based Security Management System for Smart Cities Using Machine Learning Techniques. In: Alzoubi , H.M., Alshurideh, M.T., Ghazal, T.M. (eds) Cyber Security Impact on Digitalization and Business Intelligence. Studies in Big Data, vol 117. Springer, Cham. https://doi.org/10.1007/978-3-031-31801-6_10
Alzoubi, H.M., Alshurideh, M.T., Nuseir, M.T., Al Kurdi, B., AlHamad, A., Hamadneh, S. (2024). The Impact of Demand Forecasting on Effective Supply Chain with Mediating Role of Strategic Planning in the UAE Pharmaceutical Industry. In: Alzoubi , H.M., Alshurideh, M.T., Ghazal, T.M. (eds) Cyber Security Impact on Digitalization and Business Intelligence. Studies in Big Data, vol 117. Springer, Cham. https://doi.org/10.1007/978-3-031-31801-6_33
Akour, I., Nuseir, M.T., Alshurideh, M.T., Alzoubi, H.M., Al Kurdi, B., AlHamad, A.Q.M. (2024). Explainable Artificial Intelligence (EAI) Based Disease Prediction Model. In: Alzoubi , H.M., Alshurideh, M.T., Ghazal, T.M. (eds) Cyber Security Impact on Digitalization and Business Intelligence. Studies in Big Data, vol 117. Springer, Cham. https://doi.org/10.1007/978-3-031-31801-6_12
Nuseir, M.T., Ahmad, A., Alquqa, E.K., Alzoubi, H.M., Al Kurdi, B., Alshurideh, M.T. (2024). Impact of Supply Chain Resilience on Competitiveness with the Mediating Role of Supply Chain Capabilities: Empirical Evidence from the UAE Electronics Industry. In: Alzoubi , H.M., Alshurideh, M.T., Ghazal, T.M. (eds) Cyber Security Impact on Digitalization and Business Intelligence. Studies in Big Data, vol 117. Springer, Cham. https://doi.org/10.1007/978-3-031-31801-6_8
Al Kurdi, B., Alquqa, E.K., Nuseir, M.T., Alzoubi, H.M., Alshurideh, M.T., AlHamad, A. (2024). Impact of Cyber Security and Risk Management on Green Operations: Empirical Evidence from Security Companies in the UAE. In: Alzoubi , H.M., Alshurideh, M.T., Ghazal, T.M. (eds) Cyber Security Impact on Digitalization and Business Intelligence. Studies in Big Data, vol 117. Springer, Cham. https://doi.org/10.1007/978-3-031-31801-6_9
Nuseir, M.T., Akour, I., Alshurideh, M.T., Al Kurdi, B., Alzoubi, H.M., AlHamad, A.Q.M. (2024). Stock Market Price Prediction Using Machine Learning Techniques. In: Alzoubi , H.M., Alshurideh, M.T., Ghazal, T.M. (eds) Cyber Security Impact on Digitalization and Business Intelligence. Studies in Big Data, vol 117. Springer, Cham. https://doi.org/10.1007/978-3-031-31801-6_20
M.T., Ghazal, T.M. (eds) Cyber Security Impact on Digitalization and Business Intelligence. Studies in Big Data, vol 117. Springer, Cham. https://doi.org/10.1007/978-3-031-31801-6_20
AlHamad, A., Al Kurdi, B., Nuseir, M.T., Alzoubi, H.M., Alshurideh, M.T., Hamadneh, S. (2024). The Impact of Customisation Strategy and Product Variety on Operational Performance in the UAE Construction Industry. In: Alzoubi , H.M., Alshurideh, M.T., Ghazal, T.M. (eds) Cyber Security Impact on Digitalization and Business Intelligence. Studies in Big Data, vol 117. Springer, Cham. https://doi.org/10.1007/978-3-031-31801-6_32