Marketing Intelligence in the Era of Big Data
Published in: Technology Education & Management Journal
Aug 30, 2019
Changing the University Governance Paradigm in MENA: The UAE Example.
Published in: TEM JOURNAL - Technology, Education, Management, Informatics
Aug 28, 2019
Marketing Intelligence in the Era of Big Data
Published in: Technology Education Management Informatics
Aug 28, 2019
Shorouq Eletter
Tahira Yasmin
Ghaleb El Refae
Telemarketing is a cost-effective instrument that offers products or services to customers through two-way and one-to-one communications over the phone. This research will use a real data collected from a Portuguese retail bank dataset during (May/ 2008 to June/ 2013) period, in order to sell long term deposits. The dataset comprises a total of 20 variables in a total of 41188 telephone contacts, and a binary (“yes” or “no”) response variable that describes whether or not the customer will purc...
The impact of BRICS formation on portfolio diversification : empirical evidence from pre- and post-formation eras.
Published in: The International Conference On Business And Finance
Aug 23, 2019
This paper aims at contributing to the international portfolio investment decisions among the emerging BRICS countries where individual and institutional investors seek diversification benefits and to help in advocating policy changes and implementation as a response to the changing dynamics in these countries pre-and post-BRICS formation. Therefore, the context of this paper is aimed towards examining the short term causalities and long term integration among the BRICS stock market pre-and pos...
The impact of corporate governance on financial performance of Indian and GCC listed firms: An empirical investigation
Published in: Research in International Business and Finance, Elsevier,
Aug 22, 2019
Corporate governance plays a vital role in creating a corporate culture of consciousness, transparency, and openness. In this context, this paper provides a brief view about the background of corporate governance mechanisms in India and Gulf Corporation Council (GCC) countries, corporate legal system and monitoring policies laid down by Indian and GCC governments. Furthermore, it analyzes the impact of corporate governance mechanisms on the financial performance of Indian and GCC listed firms. ...