AI, Big Data, and Value Co-Creation: A Conceptual Model
أكتوبر 31, 2020
Kholoud AlQeisi
Shorouq Eletter
An examination of consumers’ adoption of internet of things (IoT) in Indian banks
سبتمبر 01, 2020
The purpose of this study is to find out the impact of awareness, privacy & safety, cost, convenience, social influence, and habits on the adoption of IoT in Indian banks. The sample size of 467 Indian customers has been taken for the study. The Confirmatory Factor Analysis (CFA) is applied for testing the reliability and validity as well as the suitability of the questionnaire for the research. Moreover, the Structural Equation Modeling (SEM) model is used for testing the hypotheses of the stu...
Green product as a means of expressing green behaviour: A cross-cultural empirical evidence from Malaysia and Nigeria
أغسطس 07, 2020
Due to overconsumption, there is no significant urgency than the climate emergency for the publicity of green products that may conceivably led to reducing environmental impact. Considering the limited studies as a means of comparing green behaviour and its determinant in developing nations, this study focused on environmental awareness, attitude and perceived behavioural control (PBC) by applying the measurement of impacts on green behaviour. It further examined the role of green culture as a ...
