Article

Marketing communication in the digital age: Exploring the cultural historical activity theory in examining Facebook's advertising platform

Published in: International Journal of Electronic Customer Relationship Management

Feb 04, 2020

Facebook is the leading social media platform, with more than 1.8 billion users. The growth of Facebook has been a phenomenon, and the demographics of its users cut across all social strata. Businesses have taken note of Facebook's online presence and are increasingly advertising on Facebook. To understand the role of Facebook in creating the link between businesses and clients, we drew on a theoretical framework that identifies the importance of technology mediation between subjects and object...


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Levels of Vitamin D and Vitamin D Pathway Gene polymorphisms in adults: results from agriculture workers in Punjab, Pakistan

Published in: Progress in Nutrition

Jan 09, 2020

Nadia Hussain Amira SA Said Mirza Rafi Baig

Background and aims: Worldwide low levels of vitamin D (< 30ng/dL) is prevalent and linked to bone disorders, diabetes and coronary heart disease. Deficiency in Vitamin D is a diagnostic challenge in asymptomatic individuals. The present study aimed to assess the environmental and also the genetic determinants affecting vitamin D deficiency in an asymptomatic rural agricultural population sample of Punjab province of Pakistan. Material and method: An interview based questionnaire and blood sam...


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