Impact of misleading/false advertisement to consumer behaviour
أغسطس 13, 2018
False or misleading advertisements have, in the recent past been on the rise as a result of businesses seeking to compete for customers. Accuracy should entail full disclosure of all information because this is crucial in the marketing field where consumers expect to make informed decisions. In this study, it has been found that while misleading advertisements tend to provide overtly more positive information than is necessary, such positivity tend to result in negative experience for customers...
التصميم والتحسين الذي يحركه نظام EM للهوائي المدمج ذي الاستقطاب CPW ذو الفتحة العريضة صغير الحجم لتطبيقات النطاق العريض
أغسطس 08, 2018
Implications of successful implementation of total quality management in UAE universities
أغسطس 08, 2018
The impact of demonetization on Indian firms’ performance: Does company’s age make a difference?
أغسطس 08, 2018
The main aim of this paper is to evaluate the impact of demonetization on Indian firm’s quarterly financial performance before and after demonetization period (March-December, 2017), and to find out if companies’ age helps to face financial disruption. Four variables, which are net sales, total income, net profit after tax, and earnings per share, were taken as proxies for analyzing the quarterly financial performance of 2,892 companies listed on Bombay Stock Exchange (BSE), National Stock Exch...
Identifying critical success factors for sustainable growth of Indian banking sector using interpretive structural modeling (ISM
أغسطس 03, 2018
Purpose The purpose of this paper is to identify the critical success factors for sustainable growth of the Indian banking sector and develop a model for Indian banks by using interpretive structural modelling (ISM). It suggests some of the critical measures of sustainability for Indian banks. Design/methodology/approach This paper aims to establish a relationship among the factors of sustainable banking through the opinion of experts from the banking sector. ISM approach is applied to bring do...